PRIVACY POLICY

This Privacy Policy clearly defines how our brand collects, uses, stores, protects, and manages the personal information of all users who visit and shop on our official website. This policy applies to all visitors, registered users, and customers who purchase products including tops, bottoms, exclusive women’s series, accessories, and travel equipment through our platform. We attach great importance to user privacy protection and strictly abide by global privacy protection principles to ensure that all personal data is processed safely, legally, and transparently. By browsing our website and placing orders, you fully acknowledge and agree to the terms stated in this Privacy Policy.

Information We Collect

We only collect necessary user information required for normal website operation, order processing, and service provision. The collected information is limited to business-related content and will never collect irrelevant or sensitive private information without user authorization. The main information we collect includes personal identification information and transaction data actively submitted by users, as well as automatic browsing data generated during website access.
When you register an account, place a purchase order, or apply for after-sales services on our website, you may actively provide us with personal information such as your name, contact email, delivery address, and payment-related verification information. This information is mainly used to complete order confirmation, product delivery, after-sales processing, and customer service communication. In addition, our website will automatically record basic browsing information including your access time, browsing pages, device type, and website operation behaviors to optimize website interface, product display and user shopping experience.

Use of Collected Information

All user information we collect will only be used within the scope of authorized business purposes and will not be used for any illegal or irrelevant commercial activities. Firstly, your personal order and contact information will be used to process your purchase orders, complete product packaging and shipment, update logistics delivery status, and support 60-day return and 5-10 working days refund after-sales services, ensuring the smooth completion of all shopping procedures.
Secondly, we may use your information to provide standardized customer consultation and feedback services, respond to your questions about products, shipping, after-sales and platform rules, and deliver necessary service reminders. In addition, we will analyze anonymous browsing and transaction data to optimize our product categories including apparel and travel gear series, adjust website operation strategies, and upgrade overall service quality, so as to provide users with more in line with market demand products and a better shopping experience. All information usage processes strictly follow the principle of minimal necessity.

Information Storage and Protection

We adopt industry-standard technical and management measures to fully protect your personal information from unauthorized access, disclosure, tampering, loss and illegal use. All user data is stored on secure encrypted servers with strict access permissions and real-time data monitoring mechanisms. Only authorized professional operation and customer service personnel can access user information for business processing purposes, and all access behaviors are recorded and supervised.
We will retain your personal information only for the period necessary to fulfill the service purposes. After the completion of order transactions, after-sales services and related service guarantees, we will securely archive or regularly clean up user data in accordance with data protection specifications to avoid long-term redundant storage of personal information. We strictly control internal data management procedures to eliminate any risk of user privacy leakage.

Information Sharing and Disclosure

We firmly uphold the principle of user privacy protection and will never sell, rent or trade your personal information to any third-party commercial institutions for profit without your explicit consent. We only share your necessary information with third-party service providers who are indispensable to platform operation, including logistics and distribution service providers and payment service institutions, and the shared information is only limited to the content required for order delivery and payment settlement.
All cooperative third parties have signed strict privacy confidentiality agreements with us, and they are prohibited from using user information for any other purposes except completing entrusted business services. Meanwhile, we may disclose user information in accordance with mandatory official requirements when required by legitimate regulatory procedures, which is to comply with official supervision and legal obligations.

User Rights

All users have the right to inquire, view, correct and update their personal information stored on our platform at any time. You can independently modify your account information and delivery address through your personal account background. For any inquiries or demands related to personal information management, privacy policy consultation and data protection, please contact our official team through the dedicated channels displayed on our Contact Us page.
You have the right to withdraw your authorization for us to use your personal information at any time. After you withdraw the authorization, we will stop collecting and using your relevant information in a timely manner. Please note that the withdrawal of partial authorization may affect the normal processing of your subsequent orders and after-sales services. We will fully respect and actively respond to all your legitimate privacy rights demands.

Cookie Policy

Our website uses standard Cookie technology to optimize your browsing and shopping experience. Cookies are small text files stored on your browsing device, which can help the system recognize your access device, record your browsing preferences and commonly used settings, and realize fast page loading and personalized product display during your next visit.
The Cookies we use will not collect or obtain your sensitive personal information, nor will they cause any security risks to your device. You can adjust the Cookie acceptance settings through your browser settings according to your personal preferences. Disabling Cookies may affect the fluency of your website browsing and the accuracy of personalized product recommendation services.

Policy Updates

We reserve the right to appropriately adjust and update this Privacy Policy according to platform operation optimization, service upgrade and industry standard changes. Once the policy content is updated, we will publish the latest version on the official website page in a timely manner. The updated privacy policy will take effect immediately after being posted. Your continued browsing, shopping and use of our platform services will be deemed as your recognition and acceptance of the latest policy terms.

Contact Us

If you have any questions, doubts or suggestions about this Privacy Policy and our user information protection measures, please contact our official customer service team through all official channels displayed on our Contact Us page. All consultation feedback channels and official email addresses are published on the Contact Us page, and we will professionally and efficiently handle your privacy-related inquiries.